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How does Halal certification boost international trade? Today, Halal trademark is an important marketing tool in the international arena particularly if the product is aimed at penetrating Muslim countries. Muslim consumers will have greater confidence in purchasing such products without questioning its authenticity. Producers who do not have the Halal certification would lose a large segment of potential customers from around the world. In addition, the Halal certification is also required by an importer to the country.
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